Adsense

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How Do You Use Adsense?

More options mean more opportunities for revenue. Choose the right ad types and formats for your site. Ad types include text, display, or a mix of the two. Explore our wide variety of ad formats.

When you deliver ads based on user searches the ads are more relevant, so people are more likely to click. Find everything you need to run ads next to search results, whether you already have search or not.

Show video, display, or text ads within your own web-based games. It’s easy to get started, whether you integrate with one of our technology partners or build ad serving directly into your game.

Discover how easy it is to use AdSense. Getting started to getting paid, in just four steps. Select the ad you want on your site More options mean more opportunities for revenue. Choose the right ad types and formats for your site. Ad types include text, display, or a mix of the two. Explore our wide variety of ad formats. Rich media Display Ads Text ads Text & Display ads Link Units Rich media Choose where you want ads to appear. Copy and paste a piece of code on your site where you want to show ads. Watch the highest paying ads go live. Advertisers bid for your ad space in a real-time auction. Leave the money stuff to us. We’ll handle the process of billing the advertisers and networks. When ads are seen or clicked, you’ll automatically earn money. You get paid once you’ve accrued a certain minimum amount. How to play chess More ways to make money Custom Search When you deliver ads based on user searches the ads are more relevant, so people are more likely to click. Find everything you need to run ads next to search results, whether you already have search or not. Content-based sites Add Custom Search Engine so readers can search your site and see targeted ads next to the search results. Search-based sites Add a Custom Search Ads next to your own search results based on what your users are looking for. Get Started More ways to make money Game Sites Show video, display, or text ads within your own web-based games. It’s easy to get started, whether you integrate with one of our technology partners or build ad serving directly into your game. Apply now More ways to make money Video Content Integrate in-stream and overlay ads with your video content. AdSense gives you access to a large variety of both global and local video advertisers.

Select the ad you want on your site More options mean more opportunities for revenue. Choose the right ad types and formats for your site. Ad types include text, display, or a mix of the two. Explore our wide variety of ad formats. Rich media Display Ads Text ads Text & Display ads Link Units Rich media.

How to play chess More ways to make money Custom Search When you deliver ads based on user searches the ads are more relevant, so people are more likely to click. Find everything you need to run ads next to search results, whether you already have search or not. Content-based sites Add Custom Search Engine so readers can search your site and see targeted ads next to the search results. Search-based sites Add a Custom Search Ads next to your own search results based on what your users are looking for.

More ways to make money Custom Search When you deliver ads based on user searches the ads are more relevant, so people are more likely to click. Find everything you need to run ads next to search results, whether you already have search or not. Content-based sites Add Custom Search Engine so readers can search your site and see targeted ads next to the search results. Search-based sites Add a Custom Search Ads next to your own search results based on what your users are looking for.

Let’s take a tech info website for example. If you run a site that provides high level tech advice, then there’s a very low chance that anyone visiting your site will bother with your AdSense ads. Why? Because these people just don’t generally click on those types of ads. They know about AdSense, and they didn’t come to your website for anything but the information written on your site. They want answers to a problem, and then they want to get out.

Whenever possible, you have to avoid Google’s “SmartPricing” scheme. With SmartPricing, Google gives advertisers a discount based on how popular or “valuable” your website is. They tend to base this on your site’s click through ratio.

So if your website has a high click through ratio, then the perceived value of your site is high so then the cost per ad click is higher. If your click through ratio is low, however, the value of your site is “low” so you get less money per click. The difference between a SmartPriced site and a non-SmartPriced site can be anywhere from a couple cents to several dollars in difference.

Keywords also determine what kind of ads are going to show up on your website or blog. Nothing’s worse than visiting a website that’s cluttered with ads that don’t even make sense. Target your keywords so that you’ll be able to “influence” what types of ads will show up on your blog or site. Make sure that these keywords are on your website or blog entry, but BE CAREFUL. If the keyword density is too high, you WILL be penalized by Google and can even be tossed out of their AdSense program.

TIP: Read Google’s terms of service. Once you’re out of the program, you’re pretty much out for good. Follow the terms of service, stay in their good graces, and write great content so you’ll continue to get visitors who’ll click on your ads.

AdSense advertisements come in a variety of formats, so you can tailor the formats to see which works best with your blog. Having an advertisement that looks good on your blog or site is important, but keep this in mind: the large 336×280 rectangle sized advertisements has long proven to give the best payout. Maybe this is because the ad is right in any visitors face, or maybe it’s because that size can display video ads (which are increasing in popularity). Either way, it may be a good idea to start out with an ad around that size.

No matter what you do with your blog or website, you need to keep track of how successful your ads are doing. If you don’t monitor your ads, then you will ultimately fail. You’ll be able to pin point which ads work, which don’t, and over time you may discover that certain ads work best at certain times throughout the year while others work best at other times.

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